Website & Digital
New website to establish Westex' position in Asia
Westex™️, a Milliken™️ brand, is a world leader in the manufacturing of flame resistant fabrics for 75 years. With sales presence in Asia for 7 years, it was only recent that the company decided to invest in the region — and with that came the need to craft the best approach, in partnership with Incrementum.
After crafting the brand's identity, we proceeded with the design and development of the website. While the US had its own version, we analysed the information most pertinent for the region's prospect clients, presented a recommended site map and defined the necessary components. We also determined the need for new garment photography which we art directed. Lastly, we brought our copywriting skills to ensure an intuitive read.