Oeiras International School

Brand Identity

Shape Your Trail

Oeiras International School celebrated a 10-year milestone in 2021, and with that, wanted to mark the next chapter of their life with a refreshed new identity. Before embarking on this journey, the Board of OIS defined a new strategic direction and began working with another agency only to realise the results were not satisfactory.

We began our process by interviewing teachers, students, parents and the board with the objective to understand what lied at the heart and soul of the brand. Following an International Baccalaureate curriculum set in a countryside-like campus, we discovered the unique combination between rigour and freedom.

With that, we crafted a monogrammed logo inspired by the creative concept "Shape Your Trail” — which explored the freedom students have to question, to wonder, and to ultimately shape their trajectory in school and out. This new creative direction shaped the visual identity and the output of our work resulted in a thorough brand guideline document outlining several application examples of this new identity.