Brand Identity
Giving Industrial Refrigeration Equipment a Much Deserved Facelift
We embarked on a gastronomic journey to develop a mother concept that would encapsulate Mercatus' two newly revamped food preservation lines, Sense and Teknae.
Being an important player in pushing technological boundaries and challenging category norms, the visual identity for these two new lines had to exude a modern and sophisticated feeling. As Mercatus is also keen on empowering kitchen staff, ultimately their primary clients, we had to also imbue a sense of freedom to the logos.
Our delivery included the re-design of their website, commercial and price brochures that efficiently delivered technical information in our signature sweet and simple way as well as a comprehensive social media plan.
WebsiteBrand Strategy
Visual Identity
Website
Social Media Strategy
Sales Brochure
Price Brochure
UXUI Design
Art Direction
Logo
Brand Manual
Copywriting
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