Mercatus

Brand Identity

Giving Industrial Refrigeration Equipment a Much Deserved Facelift

We embarked on a gastronomic journey to develop a mother concept that would encapsulate Mercatus' two newly revamped food preservation lines, Sense and Teknae.

Being an important player in pushing technological boundaries and challenging category norms, the visual identity for these two new lines had to exude a modern and sophisticated feeling. As Mercatus is also keen on empowering kitchen staff, ultimately their primary clients, we had to also imbue a sense of freedom to the logos.

Our delivery included the re-design of their website, commercial and price brochures that efficiently delivered technical information in our signature sweet and simple way as well as a comprehensive social media plan.