Tokkotai

Brand Identity

An artfully displayed identity for a contemporary & refined Japanese restaurant

Tokkotai brings to Porto a unique journey through the senses. With a privileged location and a sophisticated interior design by Paulo Lobo, Tokkotai was designed to cross every line of expectation - from the explosion of flavours to the music that will beg to be danced to.

Inspired by the spellbinding beauty of this Japanese restaurant's creations, we designed a symbol that has the sophisticated curve of a roll seen from above. Complemented with a black and white colour palette, we endowed mysticism to this exclusive restaurant's identity.

As the brand owners from the start, we created several of the in-restaurant experience touchpoints -- food & drinks menu, uniform, coaster, invitation, chopstick, check cover. We also crafted the launch strategy for their restaurant on Instagram as well as a very simple restaurant website.

Deliverables

Brand Strategy

Logo

Visual Identity

Landing Page

Menu Design

Art Direction

Uniform Design

Instagram Curation

Copywriting

Tokkotai Japanese Restaurant Porto Inspiration by Strawberry Brand Studio
Tokkotai Japanese Restaurant Porto Logo Design by Strawberry Brand Studio
Tokkotai Japanese Restaurant Porto Poster Design by Strawberry Brand Studio
Tokkotai Japanese Restaurant Porto Menu Design by Strawberry Brand Studio
Tokkotai Japanese Restaurant Porto Menu Design by Strawberry Brand Studio
Tokkotai Japanese Restaurant Porto Menu Design by Strawberry Brand Studio
Tokkotai Japanese Restaurant Porto Website Design by Strawberry Brand Studio
Tokkotai Japanese Restaurant Porto Uniform Design by Strawberry Brand Studio
Tokkotai Japanese Restaurant Porto Takeaway Box Design by Strawberry Brand Studio
Tokkotai Japanese Restaurant Porto Instagram Feed by Strawberry Brand Studio
Tokkotai Japanese Restaurant Porto Chopstick Design by Strawberry Brand Studio
Tokkotai Japanese Restaurant Porto Invitation Design by Strawberry Brand Studio
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