Employer Branding Done Right
Short for Lisbon Street Kitchen, LSK is a new hospitality player in town looking to bring some much needed freshness to the industry. Operating a collective of kitchens, physical and ghost, LSK needed help to find its unique voice and identity.
After conducting interviews and an in-depth analysis of the hospitality market in Lisbon, we presented a cohesive brand strategy for the LSK group that delved into all aspects of the brand. Our deliverables included an Employee Manual filled with delicious copy, illustration and a fun layout design to engage the staff. We also defined the structure & flow of the manual, sorting through several legal documents to turn contractual terms into easily digestible content.