Brand Identity

Goldian the Future of Insurance

Goldian is an American 4th generation specialty insurance company that channels its inner guardian to place people -- team members, partners and clients – first. Helmed today by savvy yet entrepreneurs, the brand champions its clients and partners’ success by offering novel solutions to its clients such as captive incubation, a policy holder dividend program, and a home for unique and hard to place risks.

From an identity point of view, the brand needed transpire confidence while at the same time exuding a modern touch. The crown symbol placed purposely on the “o” reflects the heritage of the four generations while its spikes represent rays of prosperity and a bright future ahead.



Brand Strategy

Visual Identity

Brand Guideline

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