Alcohol-free, but filled with personality
Launched in the summer of 2021, The Other Bottle is Lisbon’s first alcohol-free shop. The project is the brainchild of friends-turned-business partners who traded their life in London to sunny Lisbon recently to lead a more balanced way of life.
To honour their desire to create a community of like-minded people, we developed the brand concept of ‘’Celebrate life, mindfully’‘. So of course the visual identity had to be appealing enough so people would feel inspired to embark on, and celebrate, a new way of living.
Our challenge was to bring to life the fluidity and spontaneity of the new ceremonies we are trying to be a part of, without loosing a sense of rootedness. Apart from the strategy and visual identity, we also developed their e-commerce site, their marketing and Instagram plan.