Villa Fjaka

Brand Identity

Slow Living in Croatia

Villa Fjaka is a hidden gem located in the undiscovered island of Pag, Croatia, ideal for those longing to escape the hustle & bustle of everyday but not looking to flock to a cliché beach destination. Our journey began with conducting interviews with previous guests of the villa to understand what was special about it. We then brainstormed potential brand positioning ideas, summarising the villa experience as “the epitome of slow living and the outset of discovery”, defining its narrative.

Villa Fjaka was designed for guests longing for a break up with now and to reconnect with themselves and those around. It is also for those craving nature real, raw and rugged nature – that looks untainted and untouched by urban hands —, and those in search of newfound lands, because after all, it is nature that breathes life in all of us. Finally, it’s for those looking to be enchanted by the ‘off-the-radar’ island of Pag and the several paths to discover from here.

We exuded that feeling via a hammock, an element we created between the letters “f” and “j” to illustrate this nice break from real life. We created all the narrative of the brand with the intent to invite people to disconnect and reconnect with themselves, with their loved ones and nature that surrounds this beautiful property. We developed a creative campaign around exploring the 5 senses of this untouched island of Pag, and created a treasure hunt map to invite the guests to explore around.