Raglan Motors

Brand Identity

A Signature Identity for a Meticulously-Led Restoration Process of Land Rover Defenders

Raglan restores Land Rover Defenders to a vintage visual aesthetic, then replaces the combustion engine with Elon Musk's Tesla propulsion system. Taking over 2000 hours of hands-on care, it was paramount to give this brand a signature look.

Rooted in a script font, with an specifically-designed “R” to exude the personal, artistic touch that goes behind the restoration process, the logo sparks the movement that calls out the adventurous side of the driver. The palette is heavily inspired by the elements found in nature, with the photography style aimed to exude a timeless and understated feel... just like the driving experience.