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The Portuguese - musical comedy

The Portuguese

The Portuguese is a nonsense musical comedy that follows the adventure of a young English couple of modern day who, upon their arrival in Lisbon, cross paths with several iconic figures and moments in Portugal. We inherited an image but it felt short in illustrating the cultural experience it offered in the DNA of the Portuguese. We therefore introduced a new graphic device that represented the authenticity of the Portuguese — traditional ‘azulejos’ — and manifested it across all touchpoints

 

 

instagram

 

brand strategy

updated visual identity

flyers, mupis and posters (editorial)

social media curation and management

presentation 

 
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