Team member

Rita Sanches

Brand Strategist

A Lisboeta who has lived in NY and Los Angeles, Rita brings a storytelling vision from her theatrical and musical background. With a B.S. in Business Administration from Nova SBE, Rita combines her left and right brain sides to craft strategic, inspiring brand concepts. Before joining Strawberry, Rita also lived in Los Angeles during Erasmus at University of Southern California and was a Brand Manager at Cookoo - The Kitchen Hub.

But that's not all, in 2019 Rita entered The Voice Portugal competition out of curiosity to see where it would lead. During her audition she received a 3-chair turn, and ultimately won the competition, crowned champion in February 2020. With the pandemic putting the country at a halt in March, meant Rita was able to just record an EP but not promote it. This ultimately led to her deciding to put her music career on the side and focus back on her other passion, brand management and strategy.

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