Brand identity for Garrett McNamara, a surf legend.
Garrett McNamara has spent his life traveling the globe to surf the biggest waves on the planet. Since starting a family, Garrett wants to be a living example to help reduce the plastic pollution on the planet and give back to underprivileged youth through surfing.
We therefore created an identity that had the power to 'spark warriors of change' and showed that when an ordinary man from an ordinary place fueled only with extraordinary passion and inspiration can only prove that none of us need to be ordinary.
Every little bit helps.